Style bible Vogue has released the news that Jimmy Choo will be joining forces with high street giant H&M this November. Clever marketing or an attempt to make high fashion more affordable?
Co-Founder of Jimmy Choo, Vogue accessories editor Tamara Mellon said the collection will appeal to "fashion savvy, street smart women" and will also include pieces for men. The designer will create a clothing line as well.
So does Jimmy Choo brand that can boast patronage from Diana, Princess of Wales and also feature heavily in Vogue need to boost its image?
And are we all collectively jumping for joy at the thought of tottering around in affordable desinger heels?
Not being a proud owner of Choo's (yet) I think I would prefer the genuine article rather than a highstreet version of a designer label...but then again how many of us can afford such luxuries in the current nasty climate?
I can't help but feel that a designer will somehow lose some of its sparkle by jumping on the bandwagon of a highstreet retailer...whats next, Chanel for Primark?
Still, I will certainly be checking out when the Choo's steam into H&M - just in time for Christmas of course.
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